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Newspaper Industry On The Rise; Is the Newspaper Back? – October 2009

The newspaper industry has been on a slippery slope thanks to easier access of news online and advertisers taking their business to the Internet as well. Newspaper profits and stock prices have fallen and, like most industries in the recession, they have cut jobs in order to stay afloat. However, Gannett Co., which is the nation’s largest publisher of newspapers, has reported earnings that were way beyond what was initially expected. That is good news, somewhat, but with the ad revenue of newspapers being at an all time low, a small rise in revenue may only look the part of a recovering industry without being a hopeful sign.

Again, even before the recession, newspapers had to deal with the Internet not only providing more content on a daily basis but taking the majority of advertising money too. Many people still love to have a newspaper in hand due to the quality of work put into articles, which can’t simply be posted on a whim. This fact, along with the lowering of advertising costs due to the newspaper industry cutting workers and wages, printing smaller editions, and spending less to print these smaller editions could be a breeding ground for the comeback of the newspaper industry.

There still remains the problem of online advertising with which the newspaper industry must contend. With many online ads being cheaper or even free in some cases, the newspaper industry is looking for a way to generate more profits from their ads without fully pushing newspaper readers to the Internet. Charging fees for reading news online will just cause readers to go elsewhere, which would then cause the same for advertisers. So, can the newspaper industry find a solution to the Internet problem or are these reports of rising stocks simply a bright spot before the fall?

As the prices of online resources continue to drop it comes as no surprise that many Americans are looking to save in other areas of their lives as well.  It could be the case that many start their search for Walmart Turbo Tax Deluxe Federal and State Edition 2011 in hopes of getting a cheap tax preparation software package.  Remember that offers some great deals for customers.

It may also be the case that some look for the WalMart H&R Block At Home Basic Federal and State eFile 2011.  H&R Block and Turbo Tax have gone head to head for quite some time and that will be true again in early 2012.  For the best product remember to do plenty of research on legitimate review websites. There should be plenty of options to look for honest reviews for each software company.

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